MCP server from Inriver, the product information management platform, that gives AI tools standardized access to governed product data. Summer 2026 release adds enhanced MCP endpoints for AI ecosystem integration, an in-platform assistant for LLM-powered content enrichment at scale, orchestration features for content lifecycle management, and expanded automation for print and digital catalog production. Customers and partners use it as a rapid development foundation to build custom applications, workflow extensions and administrative tools on top of Inriver. Works with any MCP-compatible AI tool. Enhanced endpoints launched June 30, 2026.